Why are we so focused on your book launch at Leaders Press?
It's because we've noticed that the book's performance at launch has a direct correlation to the book's performance overtime.
Let me explain.
We've learnt that:
While nobody knows exactly how the Amazon algorithm works, we've observed that it's much easier to launch a new book to best-selling status that to dig out a longtime none-performer and try to resuscitate it.
That's why we are so focused on orchestrating a structured launch to get our titles to best-seller (so far we have a 100% success rate).
Here's the helicopter view of what we do:
How does launching to bestseller influence the market?
How does launching to bestseller influence your authority?
Apart from more sales, the interest of foreign publishers and librarians, becoming a bestselling author immediately increases your authority and credibility.
If you’re a speaker, you will now be introduced as a bestselling author before you step on stage. If you’ve been speaking for free you can now start charging for your gigs. If you’ve been a paid speaker for a while you can now raise your fees.
Just recently my team was interviewing an expert for a conference we’re putting together and we weren’t convinced about this speaker’s value until we saw that they wrote a book on their subject matter. It wasn’t even a bestseller (which would have increased their authority further in our eyes) but it was proof enough that we were talking with a legitimate expert because they were an author.
You put in a lot of energy into writing a book (even when you do it the easy way by working with us). Why not go the extra mile and launch a best-selling book rather than just a book? The financial rewards can be considerable, the non-financial authority boost, even larger.