book launch team

What Is A Book Launch Team, And Why Do You Need One?

If you’re an author with a new book, you might be wondering what a book launch team is and why you need one. A book launch team is a group of people who help promote your book during its release. They can do this in various ways, from sharing your book on social media to writing reviews and going on tour with you. A launch team can be a great way to get the word out about your book and connect with potential readers.

What is a book launch team?

A book launch team is a group of people committed to helping an author promote their new book. A typical book launch team will consist of 10-15 people, although there are some teams with fewer members and some with many more. The size of the team will depend on the author’s goals and the strategies they plan to use to promote their book. 

How does a book launch team work?

A typical book launch team will consist of 10-15 people who have agreed to read and review your book in advance, share social media posts and articles about the book, and participate in other promotional activities leading up to its release. In exchange for their help, your launch team members will usually receive a free copy of your book (often in eBook format). 

One of the best things about working with a launch team is that you can hand-pick people you think will most likely enjoy and promote your book. For example, if you’re writing a thriller, you might want to invite readers who are already fans of other thrillers (such as Gone Girl or The Girl on the Train) to join your team. Or, if you’re writing nonfiction, you might want to target readers who are already interested in the topic of your book. 

Seven signs you need a book launch team

You’ve written a book. Congratulations! That’s no easy feat. But now that the writing is done, you might be wondering if you need a book launch team to help promote your book and get it into the hands of readers. Here are seven signs that you might need a little help when it comes to launching your book.

1. You’re not sure where to start.

If you’re feeling overwhelmed by the prospect of launching your book, then it’s time to consider working with a team. A good launch team will have a clear plan and timeline for your launch, and they’ll be able to take care of all the nitty-gritty details so you can focus on the big picture. They’ll also have experience launching books, so they’ll know what works and what doesn’t. Trying to go it alone can lead to lots of wasted time and effort, so if you’re not sure where to start, it’s better to ask for help. 

2. You don’t have time to do it all yourself.

Let’s face it: most people aren’t experts at launching books. It takes a lot of time, energy, and knowledge to put together a successful launch. If you’re already trying to balance writing with your day job and personal life, then taking on the additional burden of launching your book can quickly become an unmanageable task. Working with a team allows you to outsource the work so you can focus on what’s important to you. 

3. You want to reach as many people as possible.

If your book aims to reach as many people as possible, then working with a team is essential. A good team will have existing relationships with bloggers, media outlets, and other key influencers in your genre, making it much easier for you to get your book in front of potential readers. Building those relationships from scratch can be incredibly time-consuming, so unless you’re willing to do the extra work, it’s better to let someone else handle it. 

4. You want to make a big splash.

If you want your book to have a major impact and reach a broad audience, hiring a launch team can help you make that happen. A good team will have the connections and the know-how to help you generate buzz and get your book in front of as many people as possible. If you’re comfortable with self-promotion and feel confident that you can get your book noticed, you may not need a team. But if you want to give your book the best chance for success, a launch team can be immensely helpful.

5. You need help with social media.

There’s no denying that social media is a powerful tool for promoting anything—including books. A good launch team will have social media experts on staff who can help you create engaging content, grow your following, and get people talking about your book online. If you’re unsure how to use social media to promote your book or just don’t have the time to do it yourself, then working with a team can be a big help.

6. You’re not comfortable self-promoting.

It’s understandable if you’re not exactly thrilled about having to promote your work—after all, it can feel a bit like bragging. But the truth is, if you want people to buy your book, you’ll have to put yourself out there and talk about it (a lot). If the thought of doing all that self-promotion makes you break out in a cold sweat, it might be worth hiring someone more comfortable with it—like a publicist or marketing professional—to handle things for you.

7. You want professional help to make sure everything goes smoothly.

If you’re looking for peace of mind and want to ensure everything goes smoothly on launch day (and beyond), then working with a professional team is the way to go. A good launch team will take care of all the details and ensure everything runs like clockwork. They’ll also be there to troubleshoot any problems that come up so that you don’t have to worry about them yourself. 

Ten tips when choosing a book launch team

book launch

A launch team is a group of people committed to helping you promote your book and get it into the hands of as many people as possible. But how do you choose the right people for your team? Here are ten tips to help you select a book launch team that will set your book up for success.

1. Identify what you need help with. 

The first step is to list all the things you’ll need help with leading up to and during your book launch. Do you need someone to design promotional materials? Also, do you need someone to manage your social media accounts? Do you need someone to coordinate logistics? Once you have a good idea of all the tasks that need to be completed, you can start looking for people who can help.

2. Look for people who share your vision. 

When promoting your book, working with people who share your vision is essential. You want people on your team who believe in your book and are passionate about its success. These people will go above and beyond to ensure your book gets the attention it deserves. Look for people with a track record of successful book launches which are excited about helping you achieve your goals.

3. Find people with complementary skills. 

It’s also essential to find people with complementary skills. For example, if you’re good at writing but not so good at promoting, find someone on your team with solid marketing skills. Conversely, if you’re good at promoting but not so good at writing, find someone on your team with solid writing skills. The goal is to create a well-rounded team that can cover all the bases and helps make your book successful.

4. Ask for recommendations. 

One of the best ways to find a book launch team is to ask around for recommendations. Talk to other authors in your genre or niche and see if they have any suggestions. Chances are, they’ve had good experiences with specific teams and can point you in the right direction. They might also have some team members who they can put you in touch with directly.

5. Check out freelancer websites. 

If you’re not getting any recommendations or want to explore more options, freelancer websites like Upwork or Fiverr are another good place to look. On these sites, you’ll find a variety of freelancers who offer book marketing services. You can read through their profiles and reviews to see whether they might be a good fit for you and your project. And the best part is you can usually find someone willing to work within your budget. 

6. Utilize social media networks.

Don’t forget about social media networks like Twitter and LinkedIn. These platforms can be great places to find potential team members. Try searching for “book marketing” or “book launch” and see who comes up. Once you’ve found someone who looks promising, send them a DM or connection request and start a conversation. 

7. Vet potential team members carefully. 

It’s important to take the time to get to know potential team members before making any commitments. In addition to interviewing them, try to get a sense of their work ethic and whether they would be a good fit for your team. If possible, ask for references from other authors or professionals who have previously worked with them.

8. Clarify roles and expectations. 

After you’ve identified potential team members, the next step is to reach out to them and clarify roles and expectations. What exactly will they be responsible for? What kind of promotion are you expecting from them? Will they be writing blog posts? Creating social media content? Uploading videos? It’s important to be clear about what you need from team members, so there are no surprises down the road. 

9. Set a budget and timeline upfront. 

Launching a book is not cheap. There are fees for editors, cover designers, marketing materials, etc. So before you start putting together your team, it’s important to set a budget and timeline for the launch. This will help you determine how many people you can afford to have on your team and what tasks can realistically be accomplished within your timeframe and budget constraints. 

10. Ask questions and keep communication open. 

During the launch process, questions or changes that need to be made on the fly will undoubtedly arise. That’s why it’s so important to have an open line of communication with your team throughout the entire process. Ask questions when something isn’t clear and keep everyone updated on changes or new developments as they happen. The more transparent you are, the smoother the process will go. 

Eight mistakes to avoid when building a book launch team

Building a launch team can be a great way to generate excitement for your book and get it into the hands of new readers. But there are a few pitfalls you’ll want to avoid if you build a successful team. This will share eight mistakes to avoid when building your book launch team.

1. Not defining your purpose

When building a book launch team, you must start with a clear purpose in mind. What do you want your team to achieve? Do you want them to help spread the word about your book on social media? Also, do you want them to write reviews? Do you want them to generate ideas for marketing campaigns? Once you know your purpose, you can start recruiting people who can help you achieve it.

2. Not defining your expectations

In addition to having a clear purpose, you must also have clear expectations for your team members. What exactly do you expect them to do? How often do you expect them to do it? What kind of results are you expecting? You’ll avoid misunderstandings by being clear about your expectations from the start.

3. Not screening team members carefully

Not every person who volunteers to be on your launch team will be a good fit. You must take the time to screen potential team members carefully before adding them to the group. Ask them why they’re interested in being on the team and what they feel they could contribute. They’re probably not a good fit for the team if their answers don’t align with your purposes and expectations. 

4. Not communicating regularly with your team members 

Once your team is up and running, you must communicate regularly with its members. Keep them updated on your progress and tell them how they can help with promotion and marketing efforts. The more engaged they are, the more successful your book launch will be. 

5. Micromanaging your team members 

While it’s essential to stay in communication with your team, you also need to give them the freedom to work independently and use their own creativity when promoting your book. If you try to micromanage their every move, you’ll only end up frustrating them and driving them away from the project entirely. 

6. Not offering incentives 

One way to keep your team members engaged is by offering incentives for their participation. This could be anything from exclusive content (like sneak peeks at upcoming chapters) to sign copies of the finished book. Whatever incentive you choose, make sure it’s something that would be appealing to your target audience. 

7. Not keeping your promises 

If you say you will provide certain incentives or bonuses to your team members, follow through on those promises! Nothing will damage relationships with potential future collaborators more than going back on your word. 

8. Failing to say “thank you” at the end of the launch process

Once your book launch is over, don’t forget to thank your team members for their hard work. A simple “Thank you” can go a long way in showing how much you value and appreciate their efforts. 

Frequently asked questions

book launch team

Here are answers to some of your frequently asked questions about building a book launch team.

What happens in a book launch?

Here’s what happens:

Planning the launch

The first step in launching a book is to start planning the event. This may seem like a no-brainer, but a lot goes into it. First, you need to decide when and where to hold the launch. Then you need to figure out who will be speaking at the event and what other activities will take place.

Once you have all that figured out, you must start promoting the event. The most important thing is to get the word out early and often so that as many people as possible know about it and can attend.

The big day

Now it’s time for the big day! Everything needs to run smoothly on the day of the launch so guests have a good time and fondly remember the event. That means ensuring all the logistics are taken care of ahead of time—such as having enough chairs and food for everyone, ensuring the audio/visual equipment is working correctly, etc.

It also means ensuring everyone involved in the event (speakers, emcees, etc.) knows what they’re supposed to do and when they’re supposed to do it. Finally, it means being ready to troubleshoot any problems that might arise, so they don’t spoil the fun for everyone involved.

After the launch

Just because the event is over doesn’t mean your work is done. Now it’s time to follow up with everyone who attended and thank them for coming. You should also take some time to reflect on what went well and what didn’t so that you can make changes for next time. And speaking of next time, now that you’ve launched one book successfully, it’s time to start thinking about your next one!

What are the qualities of an excellent book launch team member?

Many books are launched every single day. But not all launches are created equal. A big part of a successful book launch has a great team in place to help carry the load. So, what qualities should you look for when assembling your book launch team? Below are four essential qualities of an excellent book launch team member.


This one might seem like a no-brainer, but it’s important to have team members who can be counted on to do what they say they’re going to do. A book launch is a lot of work, with many moving parts. You need team members who you can rely on to follow through on their tasks and meet deadlines.


Things will inevitably arise during a book launch that you didn’t plan for. That’s why it’s important to have flexible team members who can adapt on the fly. When something needs to be taken care of, you need team members who are willing and able to jump in and take care of it without complaint. 


A successful book launch requires creativity, both in terms of coming up with ideas and executing those ideas. Having creative team members will help you think outside the box and develop creative solutions to problems that inevitably arise during a launch. 

Passionate about books

Last but not least, it’s essential to have team members passionate about books. This doesn’t necessarily mean they need to be passionate about your particular book, but they should at least be passionate about reading. Book launches are a lot of work, so it helps to have team members doing it because they love books, not just because they’re getting paid. 

How much will a book launch cost?

Here are some of the costs to expect when doing a book launch.

Printing costs

The first step in launching a book is getting it printed, and the costs will vary depending on the size and type of book you’re printing. For a standard 6”x9” paperback with black ink and 40-60 pages, you can expect to pay around $3 per book. The prices will go up if you want color ink or a hardcover version. And, of course, the more books you print, the lower your per-unit cost will be. But as a general rule, plan to spend at least $3 per book.

Editing costs

Before you even think about printing your book, you need to ensure it’s the best it can be, which means hiring a professional editor. A good editor will catch errors, help tighten up your prose, and make your book shine. Editing costs will vary depending on the length of your book and the level of editing you need (developmental vs line editing), but you can expect to spend at least $500-$1000 on editing services. 

Marketing & advertising costs

Marketing and advertising are essential for any successful book launch, but they can also be some of the most costly items in your budget. You have many options for marketing (social media ads, Goodreads ads, print ads, etc.), so we recommend working with a professional marketer to create a customized plan for your book launch.

As for advertising, costs vary widely depending on which platforms you use and how much exposure you want to buy. But generally speaking, expect to spend several hundred dollars (if not more) on marketing and advertising for your book launch. 

Final Words

Putting together a book launch team can be a great way to take some of the load off yourself when promoting a new release. Not only will having additional help make the process less daunting, but it will also allow you to reach a wider audience with your marketing efforts. So if you plan to release a book shortly, start brainstorming who you would like to include on your launch team!

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