Magnus Penker


Awards & Accolades

USA Today and Wall Street Journal Best-selling Author


Magnus Penker is an internationally renowned Wall Street Journal and USA Today best-selling author, a thought leader on innovation, digitization, and business transformation. He has spoken at prestigious global forums and events including the Global Peter Drucker Forum, top-ranked international business schools, a variety of associations, and some of the world’s largest companies.

He has been honored with two Business Worldwide Magazine awards for his achievements, the “Most Innovative CEO Sweden 2016” and “Growth Strategy CEO of the Year Sweden 2016.” Additionally, he has launched 10 start-ups and has acquired, turned around, and sold over 30 SMEs all over Europe.

Through his best-selling books on innovation, digitization, and IT engineering and his more than 20 years of experience as a management consultant and business leader, Mr. Penker inspires leaders to find a new way of thinking and organizing to stay on top.

For the past eight years, he has used his practical and theoretical insights to develop InnoSurvey®, a leading methodology and global innovation database that is used for business analysis and advice to companies, business leaders, and scientists around the world. Today, Mr. Penker is the CEO and Founder of the Innovation360 Group, which is headquartered in Stockholm, Sweden with executive offices in New York, Toronto, and Sydney.

Mr. Penker is driven by the recognition that in these turbulent times, we must understand what we are really good at and determine how we can use those capabilities and competencies to create advantages in a globalized market with endless possibilities. The global map is being redrawn at speeds we have not seen before, and historically low-interest rates are attracting capital to global digital-risk projects that will further strengthen this movement.

Published Books

Play Bold: How to Win the Business Game through Creative Destruction

Amazon best-seller

WHAT’S NOW POSSIBLE “Wow! Everything that Magnus says is somewhat contrary to our official positions on successful innovation. I knew I had to read this book – and I’m very glad that I did.” — Philip Kotler World-renowned thought leader, Magnus Penker, details a modern approach to innovation in his latest work Play Bold – How to Win the Business Game Through Creative Destruction. Warning! This book is disruptive! Reading the following episodes and implementing the advice therein may result in double digit growth, outperforming competitors, new revenue streams, exceptionally faster and cheaper processes, and revamped business models that can help keep you on top.

Quitless: The Power of Persistence in Business and Life

USA Today and Wall Street Journal best-seller!

Now a USA Today and Wall Street Journal best-seller! HELICOPTER CRASHES, CORPORATE LAYOFFS, AND EVERYTHING IN BETWEEN: UNDERSTANDING THE MINDSET OF THE UNSHAKEABLE! Every single day there is an entrepreneur that comes to life for the first time – and every single day there is another, who is giving up on their dreams. Eleven letters. That’s all that separates them. Why are some catapulted to great professional heights, where others fail? Persistence.

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