Awards & Accolades
Amazon Best-selling Author
Bernie Haffey started his professional career as a physics teacher and ice hockey coach at Delbarton School in Morristown, NJ. This early experience in teaching, science and team sports shaped much of his approach to business. Upon graduation from business school, he worked as a product manager in Hewlett-Packard’s Medical Products Group in Waltham, MA. He then moved to Mentor Corp., ascending from New England sales representative to Vice President of Sales and Marketing. From Mentor he moved to Summit Technology, Inc. where he assumed the role of Executive Vice President and Chief Commercial Officer through its $1 billion sale to Alcon Labs. Bernie held the same role, EVP and CCO, at Intralase Corp. through its $800 million sale to Advanced Medical Optics (now Johnson&Johnson). From there he successfully served as President and CEO of two venture-backed start-ups: NDO Surgical, Inc. and Nexis Vision. Bernie also previously served as a founding board member at WaveTec Vision, Inc. (acquired by Alcon Labs) and at Ocular Therapeutix, Inc. (NASDAQ: OCUL) and currently serves on the board of On Target Laboratories, Inc. Bernie now runs Haffey&Co., a management consulting firm that has supported more than fifty organizations. Bernie earned a BA from Colgate University and an MBA from Cornell University.
Doctors, mechanics, pilots…. What do all of these professionals have in common? Simple: each operates within the framework of an established set of principles that guides all they do. Just as you wouldn’t build a house by first tacking on a roof, you can’t expect your business to flourish without understanding the underlying mechanisms that drive it. You need a foundation, an order, a system. Cutting Through, is the blueprint to discovering and optimizing that system. The ideological quicksand of leadership trial-by-fire is gone. The best businesses of tomorrow will need to be equipped with a robust management system that drives performance from the ground up! How do you get there? Here’s a hint: you can’t intuit it, it’s going to take some work.