Azul J. Terronez


Awards & Accolades

USA Today and Wall Street Journal Best-selling Author

Azul Terronez is a best-selling author, book coach and book brand strategist who specializes in helping leaders write and publish books. He’s the CEO of Authors Who Lead and his TEDx talk “What Makes a Good Teacher Great” has been viewed over two million times.

Published Book

Quitless: The Power of Persistence in Business and Life

USA Today and Wall Street Journal best-seller!

Now a USA Today and Wall Street Journal best-seller! HELICOPTER CRASHES, CORPORATE LAYOFFS, AND EVERYTHING IN BETWEEN: UNDERSTANDING THE MINDSET OF THE UNSHAKEABLE! Every single day there is an entrepreneur that comes to life for the first time – and every single day there is another, who is giving up on their dreams. Eleven letters. That’s all that separates them. Why are some catapulted to great professional heights, where others fail? Persistence.

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