How we do it
STEP 1: STRATEGIZE
You’ll meet with your publishing director to explore your book idea and build your strategy: he/she will help you position your book in the marketplace, define how it fits in and stands out, and prepare you for handoff to one of our Publishing Directors.
STEP 2: ORIENTATION
Working with one of our Publishing Directors, you’ll further refine your book idea and they’ll build an outline and table of contents that fits the vision you have in your head. This document will serve as our map throughout the book creation process, ensuring we end up with exactly the book you wanted.
STEP 3: INTERVIEWS
Our Publishing Director will continue working with you throughout the interview process. Using the outline developed for your project, they will put together questions to help pull all of your knowledge and experience out of your head in your voice. Once a week (or more frequently, if arranged), they will interview you for one hour. Every interview is recorded for later transcription, so we have access to your exact words.
STEP 4: WRITING
One of our professional ghostwriters will immediately begin working with your transcripts, arranging the information in order according to your outline. Once all interviews are complete, they will craft your words into a future bestseller in the style you desire, whether conversational or academic.
STEP 5: EDITING
Once complete, you will review your manuscript with your Publishing Director and ghostwriter – you’ll have the chance to provide feedback and ask for changes in this first round of editing. Next, your manuscript will enter comprehensive editing. When any necessary revisions have been made, your manuscript will receive a final copyediting review for spelling and grammar.
STEP 6: PACKAGING
With our manuscript finalized, we can focus on your book’s presentation. Our layout team will create professional and attractive layouts calibrated for print and digital, while our cover artist puts together an engaging cover that attracts readers. Your writing team will also help you put together cover copy and an author bio optimized to perform on Amazon and establish your expertise with your audience.
STEP 7: LAUNCHING
Our unique positioning and strategy provides your book with the opportunity for it to become a #1 New Release or bestseller in one of its categories on Amazon, and/or a USA Today / Wall Street Journal best-selling book.