Being an author, you’ve invested so much time and effort into writing and publishing your book. So whether it’s physical or digital, it’s a no-brainer that you want to expand your audience and increase your sales. For that reason, many authors find themself searching “how to make an audiobook?”
Audiobooks are becoming more and more popular, and they’re hotter than ever. We might be at the beginning of a new wave of book publishers.
Think about this, in today’s fast-paced digital lifestyle, it can sometimes seem like you have to choose between time and money. With a well produced audiobook, you get both! That’s because audiobooks are an excellent way to consume media on the go, unlike printed books and kindle ebook versions. They can be played on any kind of mobile device. They allow people to listen to your book while commuting, doing chores, or anywhere else they might find themselves in need of some entertainment. And they can lead you to a whole new and broader audience.
So if you’re planning to convert your own book into an audiobook narration version, go for it! Now is the perfect time to do it! Read on to get a comprehensive guide on how to make an audiobook.
Why Create an Audiobook?
Easy to Find and Less Competition
People can easily find and discover your content on common audiobook websites and apps than the millions of printed books and ebook titles online. There’s also less competition for the attention of the audience. So while there still aren’t a lot of writers who are in the audiobook market, authors should take advantage of it.
Never Mind the Stock
Producing audiobooks is hassle-free. Because they are digitally created, you don’t need to worry about physical storage for your book stocks and rushing in printing to meet the demand.
Never Sell Out
Audiobooks never get sold out. Meaning if your book becomes popular and in demand, you know that it’s always available.
Attract and Gain New Audience
There are a lot of people who love to learn but are not very fond of reading. Lack of time to read can be a barrier too, because some audiences are too busy and are always on the go. Then, there are other individuals, such as the visually impaired and dyslexic, who want to read, but are unable to do so due to their disability. For all these reasons, the best quality audiobook attract these new audiences.
Audiobook publishing is a fast-growing industry in terms of profits and market size. According to Grand View Research, the global audiobook industry market size was valued at USD 2.67 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 24.4% from 2020 to 2027.
And with the low audiobook production cost compared to publishing printed books, the profit margin is potentially higher. Yes, producing audiobooks do make more money!
Now that you know all the benefits and convenience of turning your published book into a quality audiobook, you might be feeling really enthusiastic and ready to produce it.
However, before you leap into that decision, you should consider many things. The success of your audiobook will primarily depend on all decisions you made before going down that path.
Things to Know and Consider Before Creating an Audiobook
Is My Book Genre Good for an Audiobook?
You should consider your book’s genre to make the best decisions on how to adapt it for audio.
|To Consider||To Avoid|
|Health and Fitness||Travel Guides|
|History/Biographies||Interior Design/Home and Garden Books|
Abridged Vs. Unabridged Audiobook Version
An abridged version of audiobook is a shortened audiobook recording version of the original book. Still, you’ll get the main and detailed idea of the book, but all the smaller details are removed. Meaning the major theme and plot are still complete and not sacrificing the storylines. Don’t be confused that it’s just a summary because it still gives all the important information from the original version of the book.
An unabridged audiobook recording is the exact audio version of the original book. The whole content and caboodle are still intact and have not been changed in all aspects.
To make it simple, their main difference is the duration.
Though unabridged audiobooks are in demand these days, a growing number of audiences prefer shorter, abridged audiobooks.
So what path will you go into? Take into consideration their pros and cons.
- Lower audiobook production cost
- Lower price than unabridged version
- Appreciate the audiobook without the ‘fillers.’
- Convenient for busy audiences who have limited time for listening to audiobooks
- East to access by a wider audience
- Some literary aspects of the original book may be changed
- Extra effort to decide on what you want to omit from the original book
- Full and original literary contact is still intact
- Audiobook listeners can enjoy the same experience as readers with the whole content still intact
- Book lovers with plenty of time to listen to an audiobook will prefer this version
- Higher audiobook production cost
- The time duration is longer (which may be boring to some audiences)
To decide which version you would pick up, you may take into consideration your target audience’s preferences and situations. Think like one of them and ask these questions to yourself: Do I have the time to listen to longer unabridged versions? Would I really enjoy the abridged version considering they omitted some details?
Do I go for the cheaper one or the pricey one to fulfill my enjoyment? You may check different online forums to check the audience’s takes and opinions about this.
Remember also that it depends on the genre of the book where the abridged and unabridged versions would fit into.
Abridged is for giving the main idea and central principle for a shorter duration, while an unabridged version is for giving detailed information that will move and inspire others.
Best Format and File Type for Audiobooks
Audiobooks can be created in different audio files formats. The two most common types used in making audiobooks are the following:
Lossy Compressed Audio Formats
In this format, the audio files were compressed, significantly decreasing the audio file size, which may result in a loss of quality. But in most cases, you won’t be able to tell the difference. This format is commonly used for audiobooks. Different formats under this type are MP3, AAX, M4A/M4B, AAC, M4P, OGG, and WMA.
Lossless Compressed Audio Formats
Unlike the lossy compressed audio form, the “lossless” format doesn’t reduce the file size as effectively as the former but maintains all of the audio quality. The downside to this is that the audio file size is still large. Different formats under this type are FLAC (Free Lossless Audio Codec), WAV, and ALAC (Apple Lossless Audio Codec).
Popular audiobooks platforms and marketplaces like ACX, Audible audiobooks, and Findaway Voices require an MP3 file format of 192kbps (or higher) and a constant bit rate of 44.1 kHz if you want to work with them or if you want to submit your audio files.
Don’t worry. Once you submit it to them, it’s their job to convert your completed audiobook to all the appropriate audio files that audiobook listeners would want to download.
What Makes a Good Audiobook
There’s a lot more to making a finished audiobook work than simply recording a book. Here are factors to consider in order to make an audiobook a good one.
If a narrator doesn’t feel emotionally connected to each scene of the story, then you can’t expect the reader to be either. The narrator should not sound bored during each scene but instead should speak with passion and emotion.
They should be fully committed to their job of bringing a story to life in the way that best fits the tone of the content itself and is able to empathize with each character and make you feel like you are there, witnessing the same events as they are.
There should be a voice variation. When applicable, you need to have enough variety in the narration to distinguish between characters.
If your narrator doesn’t change their voice much from one line to the next, you could create confusion and stress your listener. Choose voice actors that can produce an entire project with audio engineers and produce a high quality audiobook.
The ideal audiobook is a seamless, uninterrupted read where each word or sentence flows directly after the last, and no distracting sounds such as background noise are introduced.
Now you have all the information you take into consideration, it’s time for the preps!
This one should go without saying, but a good audiobook must have a good story. After all, that’s why people listen to audiobooks in the first place—to be entertained!
A good story will keep listeners engaged from beginning to end and leave them wanting more.
The pacing of your first audiobook is important for keeping listeners engaged. If an audiobook is too slow-paced, listeners may lose interest; conversely, if it’s too fast-paced, they may have difficulty following along.
The ideal pace will vary depending on the story being told, but a good rule of thumb is around 150 words per minute.
Dialogue should sound natural and easy to follow—just like a conversation between two people would sound in real life.
This can be achieved by properly editing and mixing the recorded dialogue audio tracks.
Sound effects can add another layer of immersion to an audiobook and help transport listeners into the story’s world.
However, they should be used sparingly and only when they enhance the listener experience of the audiobook files—overdoing it with background noise can be distracting or even cheesy sound editing.
Regarding audiobooks, timing is everything—not just in terms of overall length (aim for around 10 hours for writing fiction, 4–6 hours for writing nonfiction), but also in terms of pacing.
Each chapter should be of similar length, and there should be enough “white space” between sections (i .e. pauses after narration) so that listeners can take a break if they need to without losing their place
Edited and Proofread
The first step in preparing a transcript is to ensure the audiobook files have been properly edited and proofread by a professional before starting your narration. It requires a lot of work, and it can be a real headache to make changes to the content after recording. So make sure your manuscript is clean before you start.
Let Go of All The Visuals
Visual elements, such as charts, maps, graphs, photos, and illustrations, won’t be read out loud during recording. And they don’t work for audio, so you’ll need to remove them from the manuscript and change them into something that can be narrated.
Remove All Unrelated Text
Be sure to remove and strip out any extraneous text, such as footnotes, captions, hyperlinks, resources, and more. These are not needed in an audio version of the book, and they will only distract from your content.
Search and Hire an Audiobook Narrator
Choosing your narrator is one of the most important decisions in creating an audiobook. The first thing to think about when considering a narrator is that it will be the one who can most effectively bring your own book to life through its voice, pacing, and delivery.
Also, they’ll be the person that’s responsible for making or breaking your book’s success. If the narrator you choose isn’t a good fit for your content, it could lead to disappointing results.
You can search and hire a narrator through an online marketplace or an audiobook production company. Be sure to listen to a few samples of their work so that you can properly vet any potential audiobook narrators.
You can also provide anyone interested with excerpts of your own self recorded audiobook transcript so they can audition with a sample recording of it. This audition process is one of the most important steps. This allows you to hear their voice, as well as judge their level of professionalism and ability to read your content and make sure you hire the one that has the experience with the type of audio narration that you have in mind; in other words, your preferred branding.
Here are some of the most important things to keep in mind.
Hire a narrator who neither under nor over-articulates—unless your character has a distinct way of speaking. If your character has a unique speech pattern, you may need to use that as a point of emphasis.
Variation of Voice
Proper variation in the narrator’s voice is a key factor in distinguishing between characters during dialogue. Without sufficient differentiation between the characters, listeners may become confused about who is speaking, making it difficult for them to follow the conversation.
The narrator should sound natural with each gender’s particular cadence and inflection. If a professional voice actor alters his or her voice too much, they can end up sounding unintentionally comedic. Also, if your story has characters who speak with accents, then the voice needs to be authentic and pulled off convincingly.
A good narrator will be able to control the pace of a story. They’ll know when to slow down, when to speed up, and when to pause.
Passion and Enjoyment
Excellent audiobook narrators sound as if they are totally and completely invested in every line of their story. Whatever emotions the story conveys, whether it’s funny, scary, sad, or romantic, they need to be fully committed in every single word. If they sound bored, the reader will feel the same way.
The best way to ensure your narrator is the right fit for your own audiobook is to ask them questions. Below is a list of essential things to know during the hiring process.
- How do they prepare for the recording session in terms of familiarization with the story or content?
- Do they have a studio with professional and high-quality equipment?
- Do they prefer to share royalties or have a fixed fee for their service?
- Their experience in terms of the number of books they’ve narrated.
- Their availability and timeline of their narration.
Should I Narrate My Own Audiobook?
You may be thinking about narrating your book, but do you have what it takes? There are a lot of things to consider, including whether you have the time, ability, and equipment required for such a project.
In this section, we’re going to help you know if you can do the job or if you may want to proceed with hiring a professional audiobook narrator and audiobook producer or audio engineer.
Narrating your entire book is possible if your content is non-fictional. A book that tells a story about your own life is an option too. You don’t need to worry about dialogue, where you have to put effort and time into voice acting and putting accents.
You should also take into consideration all the necessary traits to be a good narrator—balance in articulation, voice variation, can pull authentic gender voicing and accents, and excellent pacing.
Do you possess all these abilities? Furthermore, do you have experience in some professional speaking engagements? Do you have the confidence to narrate? Can you speak for a long period? Are you comfortable speaking in front of a microphone?
Remember that narrating for an audiobook is a performance. You need to entertain a listener. Your writing skills don’t automatically resonate with your speaking ability. They are different.
Keep in mind all the pros and cons of narrating your audiobook.
- You have full control of the production and all its aspects.
- You don’t have to worry about dealing with and paying a narrator.
- Or, you will learn and acquire new skills, especially in the technical aspects of producing an audiobook.
- You need to provide all the recording equipment and editing applications for production. And we’re talking about high-end and quality equipment, which will be costly.
- Recording can take a lot of time.
- You will need to set up a recording studio-like setup at your home. This means it should be suitable and sound-proof. You can rent a studio, but of course, this will add to your additional expenses.
- Let’s be real here, listening to your own voice over and over again may not be enjoyable.
Produce Your Audiobook
Now that all vital preparations have been made, it’s time to focus on the production stage.
If you choose to go down the path of narrating, recording, and producing your first audiobook, you’ll be in charge of the following.
- If you decide to rent out recording space, book sessions in a recording studio.
- Or, if you choose to record from home, remember that there are a number of equipment you’ll need to purchase, set up, and know how to use. These include a microphone, pop filter/screen, microphone stand, and headphones.
- Find a recording space in your home. Make sure that it will be suitable for the recording environment.
- Acquire and learn to use a variety of audio engineer or audio editing software (such as Audacity or GarageBand) to produce a professional-quality audiobook. In some cases, it will require extensive training and experience in the audio editing process so it’s wise to hire an audio engineer.
When it comes to audiobooks, some authors may think that creating their audiobook by themselves will be the best choice, thinking it seems like the cheapest route. However, taking into account the costs of purchasing all the necessary recording equipment, editing software, and studio rental fees, you will find that it will be more costly.
It’s best to hire an experienced professional audiobook narrator and find audiobook producers or an audio engineer to handle multiple aspects of producing your audiobook, including recording, editing, and mixing. Doing so will allow you to save time, money, and effort, and it’ll also get you a high-quality audiobook than you might otherwise achieve.
Laying Out of Cover Art
The audiobook cover art is an important element of your promotional strategy since it is the face of your audiobook.
After all, what good is an audiobook without a good audiobook cover? Make sure the book can attract listeners to your audiobook and help them decide if they want to listen to it.
It has to match the look and feel of your paperback/ e book cover, but it should be designed for use on the thumbnail dimensions of the different audiobook platforms and websites.
The thumbnail is what will be used in the search results, so make sure your book cover is a good representation of your book.
Publish Your Audiobook
After completing your audiobook, you’ll want to determine which digital distribution platforms to use to reach as many people as possible. This is important because the platforms you choose will make or break your audiobook.
You have different options that include both paid and free audiobook publishing sites. Here we’ll take a look at the most popular platforms for each category.
Paid or Royalty-Based
Audiobook Creation Exchange or ACX is a platform where writers, audiobook publisher, and literary agents can connect with voiceover actors. Audiobook Creation Exchange also helps connect recording studios, sound engineer, and other talents who are necessary for creating audiobooks.
It offers authors 40% of retail for audiobook sales on Audible, Amazon, and iTunes for exclusive distribution. While with non-exclusive royalty (where you can retain the right to distribute elsewhere), you will earn 25% of retail sales.
One of the biggest benefits of Findaway Voices is its distribution capabilities. They take a flat fee of 20% of your royalties, and you have more than 40 options for distribution.
You just create an account, upload your content, set a price, and begin promoting your book. This platform also receives a percentage of every sale, but you’ll earn up to 70% of revenue on books purchased.
Kobo sells all kinds of digitally formatted books, including audiobooks. For audiobooks priced at $2.99 or lower, authors keep 35% royalties, while for audiobooks priced over $2.99, they can keep 45% royalties.
Authors will receive 70% of what their audiobook earns across over 50 channels, including all major distributors such as Audible, Audiobooks.com, and iTunes.
Free Audiobook Sites
Books2Read is a reader-facing site featuring book discovery tools developed by indie-publishing service Draft2Digital. They provide the Universal Book Link, a free resource designed to help authors and publishers share their books with readers and to help readers find books at their favorite stores.
They work with publishers and authors to curate new deals every day, helping their partners drive sales, reach new readers, and boost visibility for their audio titles.
The Audiobookworm specializes in reviewing and promoting audiobooks. It is owned by a book lover and blogger.
Though they do not sell, AudioFile reviews and recommends audiobooks. The focus of reviews is the audio presentation, not the critique of the written material.
If you want to be successful in the world of publishing, you have to understand that there are a lot of different platforms for your content. If you already have a book, turning it into an audio version should be a no-brainer!
You just have to go one step further, and it can be worth it and profitable. It can help you reach new audiences and improve your overall sales because more and more people are now discovering the convenience of listening to a book instead of reading it. Use this article as your detailed, step-by-step guide to create your successful audiobook and take the leap!