Preorder campaigns are a great way to increase interest in your book well before it’s released. They work by allowing customers to order the book ahead of time, often with some incentive attached – like getting the book at a discount or getting bonus content not available anywhere else. This incentivizes customers to buy early, creating buzz around your book and helping drum up interest among potential readers. Creating a preorder campaign is relatively simple, but there are a few key things to keep in mind if you want it to succeed. Here’s how to create a preorder campaign for your book.
12 steps to create a preorder campaign for your book
Creating a preorder campaign for your book is a great way to drum up interest among potential readers. Here are 12 steps to creating a preorder campaign for your book.
1. Know your campaign goals
Creating a preorder campaign for your book can be a great way to build buzz and generate excitement for your upcoming release. But before you launch your campaign, it’s essential to take some time to consider your goals. What do you hope to achieve with your campaign? Are you looking to drive preorders? Collect customer feedback? Spread the word about your book? Once you know your goals, you can plan how to achieve the best.
If your goal is to drive preorders, you’ll want to create a campaign that offers an incentive for customers to place their orders early. You could offer a discount on the list price or include a free bonus item with each preorder. Alternatively, if you’re looking to collect feedback, you might want to send out advance copies of your book to reviewers and opinion leaders in your target market. No matter what your goals are, there are various ways to create a successful preorder campaign for your book. So get creative and start planning today.
2. Choose the right incentives
Offering preorder bonuses is a great way to encourage people to buy your new book in advance, and it can also help you boost your sales numbers overall. But how do you know which incentives will work best for your book? There are a few things to consider when choosing preorder bonuses.
First, think about what kind of reader would be most interested in your book. What would they find valuable? Second, consider what kinds of bonuses would be most feasible for you to provide. It’s essential to strike a balance between offering something that’s genuinely tempting and doable.
Finally, don’t be afraid to get creative! Preorder bonuses can take many different forms, so there’s no need to limit yourself to the traditional bookmarks and stickers. Think outside the box and develop something that will make your book stand out. With a bit of thought and effort, you can create a preorder campaign that will be a success.
3. Set a release date
Setting a release date for your book is integral to creating a preorder campaign. By having a set date, you can start to generate excitement and buzz around your book. It also helps focus your efforts and ensures that you are working towards a specific goal. There are a few things to keep in mind when choosing a release date. First, consider the timing of other releases in your genre. You don’t want your book to get lost in the shuffle.
Second, think about how much time you need to produce a high-quality book. Rush jobs rarely lead to success. Finally, consider how much time you need to promote your book effectively. Once you have chosen a release date, communicate it clearly to your audience. Nothing generates anticipation like a countdown to a big event!
4. Create a book trailer
It’s time to start promoting your campaign! There are several ways to do this, but one of the most effective is to create a book trailer. Book trailers are short videos that give viewers a taste of what your book is all about. They’re often used to promote new books, but they can be just as effective for preorders. When creating a book trailer, try to keep it under two minutes.
Focus on the most intriguing aspects of your story, and use engaging visuals and music to hold viewers’ attention. If you don’t have experience making videos, plenty of online tutorials can walk you through the process. Once you’ve created your book trailer, share it on social media and other relevant platforms. With a little effort, you can ensure that your preorder campaign succeeds.
5. Build a website or landing page
To create a preorder campaign for your book, you must build a website or landing page. This will be the central hub for your campaign, where you will promote your book and drive traffic to your preorder page. There are a few things to keep in mind when building your website or landing page:
- Make sure it is visually appealing and easy to navigate. Potential readers should be able to find what they are looking for on your site quickly.
- Include persuasive copy that will convince visitors to preorder your book. Be sure to highlight the benefits of preordering, such as early access to the book, exclusive content, or discounts.
- Include Calls-To-Action (CTAs) throughout your site that leads visitors to your preorder page. Make it easy for them to take the next step in your campaign.
Building a solid website or landing page is integral to any preorder campaign. By following these tips, you can set yourself up for success and make it easy for potential readers to learn more about your book and how to preorder it.
6. Create social media profiles
If you want to reach as many people as possible with your preorder campaign, you’ll need to create social media profiles for your book. This will give you a platform to share information about your book and a way to connect with potential readers.
The first step is to choose which platforms you want to use. There are various options available, so it’s crucial to select the ones that will work best for you and your book. For example, if you’re writing a business book, LinkedIn would be a good choice. Twitter or Instagram might be better options if you’re writing a novel.
Once you’ve selected your platforms, it’s time to create your profiles. Be sure to include a clear description of your book and information about how people can preorder it. You should also post regular updates about your progress and share exciting facts or excerpts from your book. If you can build up a strong following of potential readers, you’ll be well on your way to success.
7. Start building buzz
One of the essential steps to creating a successful preorder campaign for your book is building buzz as early as possible. The more people who know about your book and are excited to read it, your campaign will be successful. There are several ways to do this, including:
- Reaching out to book bloggers and reviewers and asking them to read and review your book. Be sure to give them plenty of time to read the book and write their review, as you want their feedback to be as positive as possible.
- Sending out media kits. If you have a press kit for your book, now is to start sending it out to media outlets. This is a great way to get some early press for your book.
- Organizing events leading up to the release of your book. Hold a launch party, participate in signings and workshops, or give readings at local bookstores or libraries. This will not only generate buzz but will also help build relationships with potential readers.
You can ensure that your preorder campaign gets off to a strong start and sets the stage for success by taking these steps.
8. Send out email reminders
One of the most critical steps in creating a successful preorder campaign for your book is to send out email reminders to your potential customers. This will help remind them to preorder your book, but it will also help build excitement and anticipation for its release. There are a few things to keep in mind when sending out these email reminders. First, be sure to personalize each message. Include the customer’s name in the subject line and body of the email, and address them by name in the opening sentence.
Second, keep the message short and sweet – you don’t want to overwhelm your customers with too much information. Third, include a link to your book’s preorder page in the email so that customers can easily click through and place their orders. By following these simple tips, you can ensure that your email reminders will be both practical and well-received by your potential customers.
9. Make it easy to preorder your book
One of the most critical aspects of creating a successful preorder campaign for your book is to make it as easy as possible for potential customers to preorder your book. There are a few things you can do to make this process easier, including:
- Including a link to your book’s preorder page in all of your marketing materials, such as emails, social media posts, and website banner ads.
- Making sure that your book’s preorder page is clear and easy to navigate. Include all relevant information, such as the release date, price, and how to order the book.
- Offering a variety of payment options on your book’s preorder page. This will make it easy for customers to pay for their order, regardless of how they prefer.
By following these tips, you can ensure that your book’s preorder campaign is as easy and streamlined as possible, making it more likely to be successful.
10. Run a contest or giveaway
You may want to consider running a contest or giveaway. This is an effective way to generate interest and get people excited about your book. Plus, it’s a great way to collect information from potential readers, such as their mailing addresses and email address. To run a successful contest or giveaway, there are a few things you’ll need to do. First, you’ll need to decide what prize you’ll be offering.
It should be relevant to your book and appeal to your target audience. Second, you’ll need to promote your contest or giveaway on social media and other online platforms. Ensure all the necessary details so that people know how to enter and how to claim their prize. Finally, don’t forget to follow up with the winners after the contest or giveaway.
11. Have a plan B
It’s essential to have a plan B when you’re ready to launch a preorder campaign for your book. Why? Because things can go wrong. The good news is that there are a few easy ways to create a backup plan that will ensure your campaign is successful, no matter what happens. One way to create a backup plan is to have multiple versions of your book cover. If one of your covers doesn’t print correctly or arrive on time, you have another version that you can use.
Additionally, it’s a good idea to have extra copies of your book printed so that you can fulfill orders even if some of your books are damaged in transit. Finally, it’s essential to have a solid social media presence so that you can promote your book even if your website crashes or your order links don’t work.
12. Keep track of your progress
Throughout your preorder campaign, it’s essential to keep track of your progress and how many books have been ordered. This will help you gauge your campaign’s success and make necessary adjustments as needed. There are a few different ways to do this, including:
- Checking your sales numbers daily. This will give you a good idea of how many books have been ordered and how well your campaign performs.
- Reviewing your marketing materials periodically. This will help you to see how effective your marketing efforts have been and make necessary changes if needed.
- Asking customers how they heard about your book. This can be done through surveys or by simply asking them when they place their order.
You can ensure that your preorder campaign is on track and adjust the course if needed by tracking your progress.
Ten common mistakes of book preorder campaigns
It’s no secret that a successful book preorder campaign can help boost sales and generate excitement for a new release. However, if you’re not careful, a few common mistakes can derail your efforts. In this article, we’ll look at ten of the most common mistakes made during book preorders and how to avoid them.
1. Failing to create a preorder campaign plan
One of the most common mistakes when creating a preorder campaign is failing to plan. Without a plan, it’s easy to get overwhelmed and lose sight of your goals. To avoid this, create a detailed campaign plan before you get started. This should include everything from your marketing strategy to how you will track progress and sales. By taking the time to plan, you can ensure that your preorder campaign is successful.
2. Not promoting your book early enough
Another common mistake made during book preorders is not promoting your book early enough. Many authors wait until the last minute to start promoting their book, often leading to lackluster results. To avoid this, be sure to start promoting your book for several months. This will give you plenty of time to build hype and generate excitement for your book’s release.
3. Not offering enough incentives
If you want people to preorder your book, you need to offer them a reason to do so. Many authors mistake not offering enough incentive for people to preorder their books. To ensure that people are motivated to preorder your book, be sure to provide a variety of incentives, such as exclusive content, early access to the book, or discounts on future purchases.
4. Not promoting your book effectively
To boost sales and generate excitement for your book, you need to enable it effectively. However, many authors mistake promoting their books in ineffective ways. To avoid this, be sure to promote your book in various ways, including social media, email marketing, and traditional advertising. By using multiple promotion methods, you can reach a wider audience and increase the chances of people preordering your book.
5. Not making it easy to preorder
If you want people to preorder your book, you need to make it easy for them to do so. However, many authors make it difficult for people to find and order their books. To avoid this, list your book on all major retailer websites and include a link on your website or blog. You should also make sure that your book is available in various formats, such as e-books, audiobooks, and print. By making it easy for people to find and order your book, you can increase the chances of people preordering it.
6. Not offering enough information about the book
Another mistake that authors make when promoting their book is not providing enough information about it. Many people will hesitate to preorder a book if they don’t know anything. To avoid this, be sure to provide potential customers with a detailed description of your book and information about the author and illustrator. You should also include a few sample chapters or excerpts from the book to give people a better idea. By providing potential customers with more information about your book, you can increase the chances of them preordering it.
7. Not staying organized
Another common mistake made during book preorders is not staying organized. With so many moving parts, it’s easy to get overwhelmed and lost in the shuffle. To avoid this, create a detailed campaign plan and track your progress using a project management tool. By staying organized, you can ensure that your preorder campaign runs smoothly and that you achieve your desired results.
8. Not setting realistic goals
Many authors make the mistake of setting unrealistic goals for their book preorders. While it’s essential to aim high, you need to be realistic about what you can realistically achieve. To avoid this, be sure to set achievable goals based on your book’s sales history and the size of your target market. By setting realistic goals, you can avoid disappointment and ensure that your preorder campaign is successful.
9. Not monitoring your results
Another mistake made during book preorders is not monitoring your results. Many authors set up their campaigns and then forget about them, leading to missed opportunities and wasted effort. To avoid this, regularly check in on your campaign’s progress and make adjustments as needed. You can ensure that your preorder campaign is as successful as possible by monitoring your results.
10. Giving up too soon
Many authors give up on their book preorders too quickly, which can often lead to lost sales and wasted effort. Don’t give up if you’re having trouble generating interest in your book! Instead, try different marketing strategies and adjust your campaign as needed. Remember, making a successful book preorder campaign takes time and effort. By persistently promoting your book, you can increase the chances of people preordering it.
Frequently asked questions
Here are some of your frequently asked questions about creating a preorder campaign for your book.
Where do most people order books?
Most people order books from online retailers such as Amazon, Barnes & Noble, and IndieBound. You can also find many books at your local bookstore or library.
What is the best time to launch a book preorder campaign?
The best time to launch a book preorder campaign is typically 4-6 weeks before the release of your book. This gives potential customers enough time to receive and read the book before it sells.
How much should I spend on my book preorder campaign?
The amount you spend on your book preorder campaign will depend on your budget and the goals of your campaign. However, it would help if you aimed to spend at least $500-$1,000 on your campaign to ensure that it is successful.
You can avoid common mistakes and create a successful book preorder campaign by following this guide. By providing potential customers with more information about your book and staying organized, you can increase the chances of people preordering it. And by setting realistic goals and monitoring your results, you can ensure that your campaign is as successful as possible. So what are you waiting for? Get started on your book preorder campaign today!