You’ve written the perfect blog post. It’s informative, engaging, and exactly what your readers want. But there’s one problem: you don’t know how to end it. Sound familiar? Don’t worry; you’re not alone. Many bloggers struggle with concluding a blog post in a way that is both satisfying for the reader and true to the piece’s tone. Here’s an essential guide on how to conclude a blog post!
What is a blog conclusion?
Before learning how to conclude a blog post, learn what a blog conclusion is first. A blog conclusion is typically the last paragraph of a blog post. It summarizes the post’s main points and leaves the reader with a final thought or takeaway. While the rest of the blog post may vary in length, a conclusion should usually be fairly brief, as the reader has already been engaged for a significant amount of time.
The goal of a conclusion is not only to sum up what has been said but also to leave the reader with something to think about. For this reason, a reasonable conclusion often poses a question or challenges the reader in some way.
Doing so encourages readers to reflect on what they have read and consider its implications. Ultimately, a well-written blog conclusion can help to make a lasting impression on the reader and leave them with something to remember long after they have finished reading.
Five reasons to write a blog conclusion
Are you wondering how to conclude a blog post? If so, you’re not alone. Many bloggers struggle with how to end their posts in a way that is both engaging and informative. But first, know the reasons why a blog conclusion is necessary first.
#1 Summarize your main points
The first reason you need a conclusion for your blog is to summarize your main points. This is important because it allows you to remind your reader of what they just read and why it matters. A conclusion is a perfect place to do this because it’s the last thing your reader will see before they leave your blog.
#2 Leave your readers with a call to action
The second reason you need a conclusion for your blog is to leave your readers with a call to action. This could be simple as signing up for your newsletter or following you on social media. Whatever you want your reader to do, please include it in your conclusion, so they know what the next step is.
#3 Boost your SEO
The third reason you need a conclusion for your blog is to boost your SEO. including relevant keywords in your conclusion can help you rank higher in search engines, which means more people will see your blog post.
#4 Show gratitude
The fourth reason you need a conclusion for your blog is to show gratitude. If someone has taken the time to read your entire blog post, they deserve a thank you! A quick sentence or two of gratitude goes a long way and helps create a rapport with your readers.
#5 Give readers something to anticipate
The fifth and final reason you need a conclusion for your blog is to give readers something to anticipate. If you have another blog post coming out soon, mention it in your conclusion so that readers know what’s coming next. This helps keep them coming back for more and ensures that they don’t forget about you!
How to conclude a blog post: five amazing elements
Here are five elements of a great conclusion.
Element #1: A CTA
The first element of a great conclusion is a call to action (CTA). Your CTA could invite readers to subscribe to your blog, follow you on social media, or download your latest eBook. Whatever it is, make sure your CTA is clear and concise.
Element #2: A restatement of the main point
The second element of a great conclusion is a brief restatement of the main point of your blog post. This is your opportunity to drive home the central message of your article and leave your readers with something to think about long after they’ve finished reading.
Element #3: A reflection on what was learned
The third element of a great conclusion is a reflection on what was learned throughout your blog post. This could be anything from what you personally learned while writing the post to what lessons your readers can take from it. Either way, this is an opportunity to add personal flair to your conclusion and give your readers something extra to think about.
Element #4: A final thought
The fourth element of a great conclusion is a final thought that satisfies your readers. This could be anything from a quote that sums up the main point of your article to an inspiring call to action that encourages your readers to take action in their own lives. Whatever it is, make sure it will resonate with your readers long after they’ve finished reading.
Element #5: An invitation for feedback
A great conclusion’s fifth and final element is an invitation for feedback. This could be as simple as asking your readers to leave a comment below with their thoughts on the article or sharing their own experiences with the topic at hand. Whatever form it takes, inviting feedback helps foster a sense of community and encourages continued engagement with your blog posts long after they’ve been published.
Ten tips on how to conclude a blog post
A great blog post leaves the reader feeling satisfied like they’ve learned something valuable or had their worldview challenged in some way. But for that to happen, you need to have a firm conclusion. Too often, bloggers write brilliant introductions and bodies but fizzle out at the end, leaving readers with unfinished business.
Don’t let that happen to you! Here are ten tips on how to conclude a blog post so that your readers feel like they’ve gotten something out of it.
1. Start with a rhetorical question.
A great way to get your readers thinking about your blog post long after they’ve finished reading it is to end with a rhetorical question. This will leave them pondering the implications of what they just read, and it might inspire them to take action. For example, if you’re writing a blog post about the importance of recycling, you could end with a question like, “How can we make sure that everyone does their part to help the environment?”
2. Sum up your main points.
If you want to ensure that your readers remember the key points of your blog post, try ending with a quick summary of the main points. This is especially effective if your blog post is on the longer side. For example, if you’re writing a blog post with tips on staying organized, you could end by saying, “Remember, the key to staying organized is to keep things simple, set regular reminders, and create a system that works for you.”
3. Tell a story or personal anecdote.
If you want to leave your readers with something memorable, try ending your blog post with a personal story or anecdote. This could be an amusing story related to your topic, an inspiring story about someone who overcame adversity, or even a brief glimpse into your own life and how it’s been affected by the subject of your article. Whatever story you share, make sure it highlights the importance of what you’ve written about and leaves readers feeling hopeful or inspired.
4. Use quotes from satisfied customers or well-known industry experts.
One of the easiest ways to add closure to your blog post is by ending with a quote. This could be from a satisfied customer, an industry expert, or even yourself!
By including a quote in your conclusion, you’re not only reiterating the main point of your article but also lending it some extra authority and weight. Just be sure to choose a quote that’s short, sweet, and relevant to the rest of your content.
For example, let’s say you’ve written a blog post about the benefits of meditation for stress relief. To drive home the point that meditation can help people who are struggling with anxiety, you could include a quote from one of your students who has seen firsthand how meditation has improved their life. Something like this would work perfectly:
“Meditation has helped me learn how to control my anxiety instead of letting it control me.”
-Sara, one of Jillian’s students
5. Offer a freebie or giveaway.
If you want to leave your readers feeling helpful and appreciated, try offering them something free in your conclusion! This could be a giveaway of an ebook, an email course, or even a downloadable cheat sheet or resource guide related to your article’s topic.
By providing something valuable that they can take away and use in their own lives, you’re not only incenting them to come back for more but also establishing yourself as an expert in your field. Who wouldn’t want that?
For example, suppose you’re a financial coach who writes about personal finance topics like budgeting and saving money. In that case, you could offer readers a downloadable budget template after your latest blog post about creating a spending plan. Something like this would work great:
“Trying to figure out how to budget can be overwhelming, but it doesn’t have to be! Click here to download my free budget template to start creating your spending plan today.”
6. Provide a call-to-action (CTA).
A call-to-action (CTA) is just an instruction telling your reader what action they should take next. And what better activity is there for them to take than signing up for your email list? If you haven’t already prompted readers to sign up for updates at the end of each post, now is the time! Not only will this turn one-time readers into lifelong fans, but it will also allow you to continue marketing directly to them long after they finish reading your latest article. Everyone wins!
For example, if you write business coaching articles, inviting readers to sign up for your email list would be an ideal CTA for us to include in your conclusions. Something like this would suffice nicely:
“Ready for more actionable tips and advice? Sign up for our email list and get exclusive access to our library of resources designed specifically for small business owners.”
7. Share your contact information.
If you want readers to be able to get in touch with you, make sure to include your contact information at the end of your blog post. This could be as simple as including a link to your website or social media profile or providing an email address where readers can reach you. Remember, the goal is to make it as easy as possible for people to get in touch with you, so don’t make them work too hard to find your contact information.
8. Give a brief preview of upcoming blog posts or products.
If you have more content planned for the future, this is an excellent opportunity to give your readers a taste of what’s to come. Whether you include a sneak peek of an upcoming blog post or let them know about a new product you’ll be releasing soon, this will leave them looking forward to hearing from you again.
9. Thank your readers for their time.
This is a simple but effective way to end your blog post. Showing appreciation for your reader’s time and attention is a great way to leave a positive impression. Not to mention, it’s just good manners! A quick “thank you for reading!” goes a long way.
10. End with a bang!
No matter what method you choose to end your blog post, you want to make sure it’s with a bang! An exciting conclusion will help ensure that people remember your blog post and will be eager to come back for more. So make sure whatever you do, you do it with excitement and energy. Your readers will thank you for it!
How to conclude a blog post: seven common mistakes
It’s your last chance to make a good impression on your reader, and it’s where you drive home the point of your blog post. So, how do you write a strong conclusion? Avoid these seven common mistakes as you’re learning how to conclude a blog post.
Mistake #1: Not summarizing your main points
Your conclusion should summarize the main points you covered in your blog post. This gives your reader a sense of closure and helps them remember the key takeaways from your article. Make sure you don’t include any new information in your conclusion—save that for another blog post!
Mistake #2: Ending on a cliffhanger
Cliffhangers may be great for TV dramas, but they have no place in a blog post. If you leave your reader hanging, they’ll likely never come back to find out what happens next. So whatever you do, don’t end your blog post with a cliffhanger!
Mistake #3: Introducing new topics
As we mentioned before, your conclusion should summarize the main points you covered in your blog post. That means no introducing new topics! If you think of something else you want to say, save it for another blog post. Otherwise, you risk confusing or overwhelming your reader.
Mistake #4: Being too wordy
As with the rest of your blog post, your conclusion should be concise and to the point. No need to ramble on—just hit the highlights and move on. After all, brevity is the soul of wit!
Mistake #5: Not including a call-to-action (CTA)
Every good blog post should have a CTA, including your conclusion! A CTA is an invitation for your reader to do something, whether signing up for your newsletter, downloading a free e-book, or anything else that will help move them further down the sales funnel. Without a CTA, you’re missing out on a valuable opportunity to engage with your reader and grow your business.
Mistake #6: Forgetting to proofread
Once you’re finished writing your conclusion, take one final step before hitting “publish”: proofreading! Nothing will turn off a reader more than typos or grammatical errors, so take a quick moment to double-check your work before hitting “send.” Trust us. It’ll be worth it in the long run.
Mistake #7: Failing to edit
Just like with any other writing, editing is crucial for blogging. Once you’ve written and proofread your conclusion, set it aside for a while and come back to it later with fresh eyes. This will help you catch any errors you might have missed the first time around—and believe us, there will be errors! Editing is essential in the writing process, so don’t skip it!
Frequently asked questions
Here are answers to some of your questions related to how to conclude a blog post!
Is starting a blog worth it?
There are countless reasons why starting a blog is worth your time and effort. For one, blogging can be a great way to build authority in your industry. By sharing your knowledge and insights regularly, you can position yourself as a thought leader in your field, which can go a long way to winning over customers and clients.
In addition, blogging can be extremely good for your SEO efforts. A well-optimized blog post can help you rank higher in search engine results pages (SERPs), which means more people will see your site—which could lead to more business. Not to mention, if you’re consistently creating high-quality content, you’re likely to attract links from other websites—and those links can also help improve your ranking in SERPs.
Finally, blogging allows you to connect with your audience deeper. By sharing your story and providing value through your writing, you can develop relationships with the people who read your blog—and those relationships could lead to opportunities down the road.
Where can I publish a blog?
If you’re considering starting a blog, you’re in good company. Millions of people worldwide have already taken the plunge and are reaping the benefits of owning a successful blog. But before you can start sharing your insights and wisdom with the world, you need to decide where to publish your blog.
Fortunately, there are several different blog publishing platforms to choose from, each with unique features and advantages. Here are five of the most popular blog publishing platforms so you can decide which is suitable for you and your needs.
WordPress.org is a content management system (CMS) that powers millions of websites and blogs worldwide. WordPress is free to use and offers a wide range of features, including thousands of free themes and plugins, though you will need to pay for hosting and a domain name. If you’re looking for complete control over your blog, WordPress.org is an excellent option.
Medium is a popular blogging platform that’s easy to use and offers a minimalist yet attractive design. One of the main advantages of Medium is that it has built-in audience engagement features, such as claps and comments, that make getting feedback on your posts easy. Another advantage of Medium is that it’s free to use; however, there is a limit on how many stories you can publish per month unless you upgrade to Medium’s paid membership plan.
Blogger / Blogspot.com
Blogger is a free blogging platform offered by Google. It’s extremely user-friendly, which makes it an excellent option for beginners, and it integrates seamlessly with Google products like Adsense, Analytics, and Builder. One thing to remember with Blogger is that since Google owns it, your blog could be shut down at any time without notice if it violates Google’s terms of service agreement.
Tumblr is an extremely popular microblogging platform that’s especially popular with younger audiences. These blogs are highly visual and easy to set up and maintain. One downside of Tumblr is that there isn’t much room for customization; however, millions of different Tumblr themes are available to choose from to find one that fits your brand identity.
Squarespace is an all-in-one platform that allows users to create beautiful websites and blogs with no prior experience necessary. It provides users access to customizable templates, powerful drag-and-drop tools, eCommerce functionality, 24/7 customer support, and much more. While Squarespace offers many great features, it also comes at a price; plans start at $12 per month for personal and business websites and $18 per month.
As you can see, there are a few different ways you can conclude a blog post. The best way to choose which method suits you is by considering your blog post’s overall tone and message. Then, select the conclusion that best fits what you’re trying to say!