author websites

Author Websites And What You Need To Know About Them

In the past, authors have been able to promote themselves through public speaking, radio and television interviews, and other forms of publicity. But today, it’s all about the website. If you’re an author and don’t have a site promoting your work yet, now is the time to start. A website is an essential tool for any author. It can help you promote your books and find new readers. The problem is that many writers don’t know how to create an effective website. They get stuck with a site that doesn’t do much for them. This guide will show you how to create author websites that help you sell more books and connects with readers.

What are author websites?

Author websites have become increasingly popular in recent years as a way for authors to connect with their readers and promote their work. An author’s website typically includes an author bio, a bibliography of the author’s work, and information about upcoming events and speaking engagements.

Many author websites also include a blog, where the author can share thoughts and musings on the writing process, their latest work, or any other topics. In an era where social media plays a significant role in how we connect, author websites provide a more personal and intimate connection between author and reader. 

Six benefits of author websites

An author’s website is a great way to connect with readers and promote their work. Here are six benefits of author websites.

1. Connection with other authors

These days, websites are more popular than ever. In addition to providing a platform for authors to share their work with the world, author websites offer several other benefits, including increased connection with other authors. With author websites, authors can easily connect and form relationships that can lead to collaborations, guest posts, and even friendships. In addition, author websites provide an excellent way for authors to stay up-to-date on the latest news and trends in the publishing industry. By regularly visiting author websites, authors can learn about new opportunities and stay ahead of the curve. 

2. Better marketing opportunities

Websites offer many marketing opportunities that are unavailable through other channels. With an author’s website, authors can have complete control over their branding and how they present themselves to the world. In addition, author websites provide an excellent platform for conducting book giveaways and other promotional activities. By harnessing the power of author websites, authors can reach a larger audience and promote their work more effectively. 

3. Improved SEO

Author websites can also significantly impact an author’s search engine optimization (SEO). By including relevant keywords and phrases in their website content, authors can improve their chances of being found by potential readers who are searching for new authors to read. In addition, regularly updated websites with fresh content tend to rank higher in search engine results, making it more likely that potential readers will find the author’s work. 

4. Increased reader engagement

Author websites provide an excellent opportunity for authors to engage with their readers. By including a blog on their website, authors can give readers a behind-the-scenes look at their writing process, share thoughts on the publishing industry, or simply let readers get to know them better. In addition, author websites offer an excellent way for authors to connect with readers on a more personal level and build a rapport that can lead to long-term relationships. 

5. Greater control over the author’s brand

With an author’s website, authors have complete control over their brand. They can choose what information to share about themselves, how they want to present themselves to the world, and what kind of image they want to project. In addition, author websites provide an excellent platform for

6. Better author branding

While author websites provide an excellent opportunity for authors to control their branding, they also offer a unique opportunity for authors to establish themselves as thought leaders in their field. By regularly sharing high-quality content on their website, authors can develop a reputation for being an expert in their field, leading to more speaking engagements, consulting opportunities, and other business ventures. 

Author websites are a powerful tool that every author should take advantage of. By using author websites to connect with readers, market their work, and establish themselves as experts in their field, authors can reap several benefits that will help them achieve success.

Seven steps of creating an author’s website

Creating an author’s website is an excellent way for authors to connect with readers, market their work, and establish themselves as experts in their field. While author websites offer many benefits, they can also be a lot of work to set up and maintain. Here are seven steps that will help you create an author’s website that is effective and easy to use.

1. Choose a web host

A web host is an Internet service provider that lets you create a website on their servers. Web hosts offer many different packages, but generally speaking, the more control over your site’s design and functionality you want to have, the more expensive it will be.

If you are starting as an author and aren’t sure how much time you’ll spend maintaining your site or how popular it will become, start with a basic package and upgrade later if necessary. Some web hosts will require you to pay a setup fee, but it can be worth it if you don’t want to spend hours setting up your site.

Remember that if you use this option, ensure that the web host offers support for the type of site you want to create. Some hosts specialize in eCommerce sites while others focus on blogs, so ensure they have the right tools for your needs.

2. Register a domain name

Once you have a web host, you’ll need to register a domain name. This is the address that people use to find your site over the Internet. When you go to, for example, Google’s servers can direct your browser to any website on their server (in this case,

But when someone types in into their browser window and hits enter (or clicks on the link), they get taken directly to Google’s homepage without having to navigate through any other sites first (if they did not type in this exact address).

You can register a domain name from any host, but it’s easier when setting up your hosting account. Most hosts offer domain registration as part of their hosting packages, and you must enter the information they request.

3. Build your website

Once you register your domain name and set up hosting, you can build your website. There are many different ways to do this, from free tools (WordPress) to more advanced options like Wix or Weebly. Learning how to build a website is not too tricky once you get the hang of it but can take some time, depending on how much experience you have with computers and websites.

4. Add author information

Your website should include information about you and the author, such as your name and description. This can help build your brand and make it easier for people to find you online. You can also add a link to your social media profiles or email address so readers can easily connect with you!

5. Upload your book covers and excerpts

In addition to your cover image, you should also upload a smaller version of your book cover for readers interested in finding out more about your work. You can also include an excerpt from one of your books so people can get a taste of what they’re getting into (and hopefully convince them to buy!).

6. Create a blog

A blog is a great way to build your brand and connect with readers. You can share your thoughts on writing and publishing, post updates about your latest projects, or just write fun articles related to the topics you cover in your books! Blog posts are also great for connecting with other authors and spreading awareness about your online activities.

7. Connect with social media sites

Social media sites are a great way to connect with readers, other authors, and publishers. You can find writing groups on Facebook and Twitter that share tips and advice on the craft of writing. You can also post updates about your latest projects or events related to your books. Connecting with other writers can be extremely helpful when starting—they may even give you much-needed feedback on your work!

Seven Helpful Tips For Well-Designed Author Websites

author websites

When it comes to author websites, there are a few key things to keep in mind if you want yours to be successful. A well-designed author website can help you build your brand, connect with readers, and sell more books. Here are seven helpful tips for creating a well-designed author website.

1. Start with a robust and professional design

An author’s website is often the first place a potential reader will go to learn more about you and your work. That’s why ensuring your site makes a good impression is essential. Start with a strong, professional design. Choose a layout that is easy to navigate and highlights your most important content.

Be sure to include information about your books and links to reviews and author interviews. And don’t forget to provide a way for visitors to sign up for your mailing list or connect with you on social media. With a little effort, you can ensure that your author’s website is an effective tool for promoting your work and connecting with readers.

2. Use easy-to-read fonts and colors

As an author, one of the best ways to connect with your fans and promote your work is to create a well-designed website. And when it comes to website design, there are a few key elements you should keep in mind to create a site that is both attractive and easy to use. First, choose a font that is easy to read. Sans serif fonts like Arial or Verdana are ideal for body text, while serif fonts like Times New Roman can be used for headlines and subheadings.

Second, stick to a limited color palette. Too many colors can be visually overwhelming, so choosing 1-2 primary and 2-3 accent colors is best. And finally, make sure your navigation is clear and straightforward. Your visitors should be able to easily find what they’re looking for, whether it’s your latest book or information about upcoming events. By following these tips, you’ll be on your way to creating a beautiful and functional author website.

3. Make sure your website is mobile-friendly

In today’s digital age, author websites are more important than ever. An author’s website is a great way to connect with readers, build your brand, and sell your books. But with so many author websites, how can you make sure yours stands out from the rest? One crucial way to do this is to ensure your website is mobile-friendly. More and more people are using their phones and tablets to browse the web, so ensuring your site looks great on all devices is essential. Here are a few tips for creating a mobile-friendly author website.

  • Use a responsive design: Your website will automatically adjust to fit the screen size of the device it’s being viewed on. This is the most user-friendly option, as it ensures that all visitors will have a great experience on your site no matter their device.
  • Use large fonts: Make sure your text is easily read on smaller screens by using large, legible fonts.
  • Keep layouts simple: Too much clutter on a small screen can be overwhelming and challenging to navigate. Stick to simple layouts that are easy to scan and navigate.

By following these tips, you can ensure that your author’s website is accessible and user-friendly for everyone.

4. Keep your website updated with fresh content

One way to ensure that your author’s website remains fresh is to post new blog articles regularly. This will give readers something new to read and show them that you are an active and engaged author. Furthermore, you can use your blog to share insights into your writing process, give sneak peeks of upcoming projects, and even conduct Q&As with readers. In short, a blog is a great way to keep your author’s website feeling fresh and relevant.

Another way to add fresh content to your author’s website is by regularly updating your book page. This could involve adding new reviews, sharing excerpts from positive press coverage, or even posting video interviews with you about your work. By regularly updating your book page, you can ensure that visitors always have something new to check out when they come to your site.

5. Use author website templates to save time

Creating an author’s website from scratch can be a time-consuming and daunting task. Fortunately, several author website templates are available that can help you save time and effort. These templates contain everything you need to start, including pre-designed pages, color schemes, and layouts. All you need to do is add your content and images, and your site will be ready.

Author website templates are an excellent option for authors who want to create a professional-looking site without spending much time or money. So if you’re looking to build an author’s website but don’t know where to start, consider using a template.

6. Hire a web designer to create a custom author website

As an author, one of the best ways to connect with your audience and promote your work is to have a well-designed author website. While you could try to design a website on your own, it’s generally best to hire a professional web designer to create a custom site for you. Here are some things to remember when hiring a web designer for your author’s website. First, ensure you find a designer with experience creating author websites. They should understand how to showcase your books and blog content engagingly.

Second, be sure to communicate your vision for the site. This will help the designer create a site that meets your needs and expectations. Finally, don’t be afraid to ask for the designer’s work samples. This will give you a good sense of their style and ability. By following these tips, you can be sure to hire a web designer who will create a beautiful and practical author website for you.

7. Backup your author’s website regularly

Like any other website, your author’s website is vulnerable to hacking and data loss. That’s why it’s essential to backup your site regularly. This way, if anything ever happens to your site, you’ll have a copy of all your content and images safe and sound. There are many ways to backup your author’s website. One option is to use a WordPress plugin like BackupBuddy or VaultPress.

These plugins will automatically create backups of your site and store them in a safe location. Another option is to manually export your content from WordPress and store it on your computer or in the cloud (e.g., Dropbox). Whichever method you choose, just make sure you’re backing up your author’s website regularly.

Five common mistakes when making author websites

Creating an author’s website can be a daunting task. But with some planning and preparation, you can avoid the most common mistakes people make when creating their author websites. Here are the common mistakes you want to avoid.

Mistake #1: Not having a clear goal

One of the biggest mistakes people make when creating an author’s website is not having a clear goal. Without a specific purpose, it’s hard to know what content to include on your site and how to structure it. So before you start building your website, take some time to think about what you want it to achieve. Are you looking to sell books? Generate leads? Connect with readers? Once you know your goal, you can begin developing content and design that will help you achieve it.

Mistake #2: Not including enough book information

Another common mistake people make when creating an author’s website is not including enough book information. Your site should contain everything potential readers need to know about your books, such as book titles, descriptions, covers, and links to purchase. Including this information on your site makes it easy for readers to learn more about your work and buy your books.

Mistake #3: Not updating the website regularly

Another mistake people make is not updating their author’s website regularly. Like any other website, an author’s website needs to be routinely updated with new content. Otherwise, it will become stale and outdated. So make sure you’re adding new blog posts, articles, and book information to your site.

Mistake 4: Not promoting the website enough

Another common mistake people make is not promoting their author’s website enough. Just because you build, it doesn’t mean they’ll come. You must actively promote your website if you want people to find it. There are many ways to promote your author’s website, such as through social media, email marketing, and online advertising.

Mistake 5: Not making the website mobile-friendly

Finally, another mistake people make is not making their author’s website mobile-friendly. With more and more people accessing the Internet on their smartphones and tablets, it’s important to ensure your site is optimized for mobile devices. This means having a responsive design that scales to fit any screen size. By avoiding these common mistakes, you can be sure to create an author’s website that is effective and successful.

Frequently asked questions

Here are answers to some of your frequently asked questions related to author websites.

How do you make a book go viral?

There’s no surefire way to make a book go viral. But there are some things you can do to increase its chances of being shared, such as writing an intriguing headline, creating shareable content, and promoting it through social media.

How much does it cost to build an author’s website?

The cost of building an author’s website can vary depending on your needs and budget. If you’re looking for a simple site, you can use a free platform like But if you want more control over your site and its design, you’ll need to invest in a premium theme or hire a web designer. The cost of doing this can range from a few hundred dollars to several thousand.

How often should you update your author’s website?

You should aim to update your author’s website at least once a month. This ensures that your site stays fresh and relevant. You can update your site by adding new blog posts, articles, book information, and more.

How do writers get followers on Instagram?

There’s no one-size-fits-all answer to this question. But some things you can do to get followers on Instagram include using hashtags, posting interesting and engaging content, running contests and giveaways, and following other writers.


An author’s website is a powerful tool for connecting with readers and promoting your work. But it’s essential to avoid common mistakes, such as not having a clear goal, not including enough book information, and not updating the site regularly. By following these tips, you can be sure to create an author’s website that is effective and successful!

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